How the iPhone Saved Email: Reconnecting Students to the College Search Process
While this article is now nearly a decade old, the ideas ring true. Back then, many thought that email was on the verge of becoming irrelevant in student recruitment. The rise of social media platforms and mobile devices led many to believe that email would no longer be effective. However, the introduction of the iPhone sparked a resurgence in email engagement among students. With smartphones in their pockets, students (then) checked their emails more frequently, often between activities throughout the day. This shift revitalized email into a key tool for reaching prospective students.
While incorporating valuable recommendations for the time, this article, published in the NACAC Journal of College Admission, reminds us not to simply jump in with conventional wisdom and every new technology that is destined to change the game in student recruitment. Never underestimate the value of considering the contrarian point of view.
