Student Demographics in the Coming Decade: Hold the Panic
Summary:
As we enter new demographic shifts in the mid-2020’s, it’s important to recall the panic and hand-wringing over the release of WICHE projections of shifts back just before 2010. While many joined the chorus bemoaning how the sky was falling, the authors argue that those anticipated shifts—such as a growing Hispanic population, more first-generation students, and an increase in female college attendees—require institutions to adjust recruitment strategies thoughtfully, without succumbing to panic.
Key takeaways include the importance of identifying core markets, optimizing financial aid for recruitment yield, and staying informed about competitor behaviors. Rather than fearing demographic changes, colleges should embrace data-driven strategies to make the most of each evolving landscape.
It’s still true today: Discover how understanding demographic changes can help your institution remain competitive and future-proof its recruitment strategies. Download the full article to learn more!
